| 1903 y. |
In 1893 a young pharmacist Caleb Bredhem from New Bern, North Carolina has created a pharmaceutical mixture of carbonated water, sugar, vanilla, rare oils and cola nuts.Soon she began to be sold in pharmacies as laughing, strengthens and promotes digestion liquor.Five years after the invention Bredhem invented for her name - "Pepsi-Cola, and June 16, 1903 registered as a trademark.
The name was drawn from the names of ingredients - the digestive enzyme pepsin and kola nut.After another four years, in 1902, Caleb Bredhem organized a company of Pepsi-Cola Company.In 1923, because of rising prices for sugar during the First World War, the company went bankrupt.
As a result, the court Bredhemu had to disclose the secret of making syrup and confirm the validity of this information under oath.Eight years later the company went bankrupt again.
However, during the depression of the 1930`s in the U.S. "Pepsi-Cola Company has set up a successful attack on the market position of its main rival, Coca-Cola.Pepsi began selling in bottles of 12 ounces and costs 5 cents.
While a bottle of Coca-Cola volume 6 ounces and was worth 5 cents.Coca-Cola could not release the drink into another bottle, as well as vending machines take coins of 5 cents, while the Coca-Cola remained the reserve of 1 billion 6-ounce bottles.During the Second World War, "Pepsi-Cola" bypassed popular at the time drinks «Royal Crown» and «Dr.
Pepper »and was number 2 after the beverage" Coca-Cola. |
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