| 1921 y. |
Coco Chanel did not like floral scents, considering them as a token of bourgeois style.The image of women, was unhappy with the reformer flower fashion.Chanel retained a bias against the spirits as a supporter of minimalism and hygiene, ratuyuschy for personal cleanliness.It was against those who use perfume to drown out the smell of unwashed bodies.In addition, she did not like the manner abundantly perfume, typical of the century.Immoderate consumption of spirits contrary to the minimalist installations Chanel, and she began to think how to change the situation and style of their use.
Innovative thinking Chanel has found support in the latest scientific developments of his time.By 1920.
already been used in perfumery synthetic musk as retainers songs, but still take advantage of these proven innovations could only very experienced perfumer.He was an emigrant from Russia, Ernest Bo.Chanel met him on vacation at the beach in Cannes.Ernest Bo, before the Revolution worked on Russia`s oldest perfume factory rally, helped to make Madame Chanel`s famous perfume "Chanel number 5" - spirits who "smell like a woman".According to legend, by mixing with Ernest Bo in one bottle 80 different smells, she of the 10 perfume vials chose the fifth, added a few "lily" and, not long thinking, getting aroma appropriated his name with a serial number trial bottle.
May 5, 1921 in Paris, held a presentation of Chanel number 5 "."Chanel" became the most famous and selling perfume in the world.
During the entire existence were sold in excess of half a billion dollars. |
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